Looking for a new bike? One of your first choices will be where to shop. In many ways, buying a new bicycle is like buying from a trusted car dealership...you're relying on the dealership to help you find the perfect vehicle (within your budget!).  But the relationship is only beginning  when you leave our shop with your new bike.  Just like with a car, you'll be bringing that bicycle back in for tuneups, repairs, upgrades, or, (what we truly like best), to swap stories about that new singletrack you conqured yesterday! 

At Rib Mountain Cycles, literally everything in our store has been carefully selected to give you the best bicycling experience possible. And we're not just talking about the bikes we proudly offer (only the best!), or the apparel, acessories, and equipment we sell (also the best!) -- we're also referring to the friendliest, most knowledgeable, and experienced staff and mechanics in Wausau and Central Wisconsin.

We believe that where you buy has everything to do with what you get.  So if you're looking for a mountain bike, a road bike, a bicycle for cruising around town, or even a BMX/Freestyle bike for the kids, swing by our shop and then please visit our competitor's bicycle stores -- we're confident that if you do, you'll find yourself coming back through our door to begin a relationship that includes great products, great prices, great advice, and great service.